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A guide – SEO Strategies for B2B companies

SEO is the most important aspect for any B2B company. Companies with strong visibility in every buying cycle increase growth.

But when it comes to B2B plans and strategies, where to start from?

Bringing growth to a company has its own challenges.B2B strategies and B2C have completely different business strategies. It is very much important to understand this difference, as it is the key factor to success. 

Here we are going to look at the difference between B2B and B2C SEO strategies and key parts of B2B SEO strategy.

Specifically, we‘ll look at:


•Differentiation between B2B and B2C marketing strategies


Business to business SEO is a strategy whose goal is to create and increase organic traffic and ranking. A good and successful B2B SEO strategy brings a B2B website rank higher in search engines.B2B is mainly one business buying from another while B2C is customers buying from a business.

Hence B2B or B2C is people buying from people. However, people buying for themselves altogether have different buying habits than people buying for business.

By now I am sure that you have an idea of what a B2B SEO strategy is. But this is just a brief description, to have a clear picture let’s look read about the things which you need to keep in mind.

The B2B SEO strategies focus more on content marketing and email marketing and blogging.

Here are the strategies for an effective B2B SEO strategy:
#strategy1 – Write a valuable and creative B2B blog
#strategy2 – Build backlinks for B2B website.
#strategy3 - Choose and write on top topics.
#strategy4 – Analyze competitors keywords

#Strategy 1

Write a valuable and creative B2B blog

Blogging is the most important part of B2B SEO strategy. For example -If you write a very valuable blog then other websites will link to your blog and those link will help your article to rank higher in search engines.

Plus, with blogs, you can target the keywords which are ranking, and hence you can rank your article and website higher in search engine.

#Strategy 2

Building backlinks for a website is very much a need and it should be done.

But the question is how can we build backlinks?

1. Sending cold emails 

By sending cold emails to other website owners and letting them know about your recent article.

2. Commenting on the comment section of their article

Commenting on your article link on the comment section of the article with the same niche will help you get a backlink. 

#Strategy 3

Choose and write on top topics

You need to choose top topics using the top-ranking keywords. And if you use bottom keywords then you are putting a pause to the traffic on google.

#Strategy 4

Analyze your competitor's keyword

Yes, you have to go through and review your competitor's keywords and use the keywords in your own article or blog.

  • •Mention the keywords on your page’s in H1 H2 and H3 tags
  • •Use synonyms of your main keywords
  • •Use the main and ranking keywords on your homepage and about page.
  • •Write a creative and new meta description and meta title.

If you follow these simple steps, then you will be ahead of many B2B SEO.

Signing Off

Now I would like to throw the decision on you, which of the following ideas you would like to apply.

Are you going to apply this in tour blogs?

Or, for your new business strategy?

Either of it, If these strategies have anyway helped you I would like to hear back from you in the comment section or through a quick mail.

Cheers :)


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