You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.
That's true. But have you ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
The O part of SEO—optimization—is where the people who write all that content and put it on their sites are guessing that content and those sites up so search engines will be able to understand what they're seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It's everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you're proud of.
Our detailed Analysis starts with Competitors analysis followed by Keywords research. Ranging from competitors and your existing website backlinks analysis, we go through the web pages to make sure that we can identify each part that is not SEO friendly and can be improved. By examining your business website, our SEO professionals get the right track for designing a personalized and more focused SEO strategy. This activity assists in optimizing the website on different levels to get the best results as compared to the core competitors of that respective business.
Keywords Research is one of the crucial aspects of any successful SEO Campaign. Highly efficient keywords mean increased opportunities to reach a greater and much wider market or users. It all gets started with competitor’s analysis, then a collection of information from a business owner about the service or product followed by searching the correct set of keywords for the success of your campaign. Our experts are skillful at assembling all the relevant keywords to provide utmost value for SEO efforts.
The much required Off-page Optimization and back linking requires excellent on-page optimization. An essential principle while dealing with the on-site optimization strategies is to optimize in concern with the end user. Without onsite optimization, it might get difficult for your website to rank high even with the off page optimization. All our plans cover Meta tags, alt attributes, images, site load time, headings (h1, h2 etc.), content optimization, design consultation, and more to make your website super search engine and user friendly both.
Content is the backbone of any online website business. At eSearch Logix, we provide brand specific, unique content that permits your business to be different from others with exact information a visitor is looking. The Content Marketing is not just about connecting with your potential leads. It’s about constructing your reliability and presenting your brand as a dependable source of required details and knowledge. How? Just leave it to our Content Marketing Experts.
Our skilled experts submit your website directly to all the main search engines to improve the online presence of your website. Search engine submission is the best way for indexing any website and by using their online tools like Google Search Console we resolve the technical issues reported. This process will allow your site to be discovered instantly by the web crawlers.
A thorough competitor analysis allows us to endow you with the finest optimization tactics that beat all competition in your niche. We analyze your competitors a maximum of three concerning Keywords, Backlinks and Strategy they are following and keep an eye on your competitors to make a comparison and juxtapose the rankings with your biggest rivals in the industry.
Link building is the favorite formula of the Search Engines’ algorithms, and it is required to be inspected carefully. With the most recent Google updates, a huge portion of link building methods used earlier are no longer accepted and can cause penalty from the Search Engine. Our SEO experts clean up the older and low-quality links strategies and apply latest linkage strategies including the guest posts, blogging, social outlets, improving your SEO in an organic way.
Online Reputation plays a very sensitive role for your online business. Monitoring is the technique of managing the perceptions prevalent about a particular business entity or some individual on social media, search engine result pages and on the web based business sites. Through the brand management services, we inspect the present web material about your organization’s brand as well as your products. Our primary objective through this process is to encourage positive content about your brand instead of just producing more traffic in terms of specific keywords.
Through local search optimization, we ensure that anyone in your location searching for any related services gets directed to you in more comfortable and friendly way along with the more details, directions, and phone numbers. To make a business come on top of Local Results, we follow NAP Strategy and create maximum Citations all over the web.
Rank tracking is one of the Key Performance Indicator (KPI), it measures your targeted keywords current ranking positions on Search Engines as compared to the last days. That is the reason for which keywords position tracking has become a vital concern among the professionals. The rank tracking process permits the website owners to recognize the keywords that are appropriate to sales efforts.
We provide you with the chance to get indulged with millions of users on one platform through social media optimization. The digital advertising is a perfect way to get in touch with increased number of internet users. One space where millions of users gather, share and interact with each other can build a strong brand Image of your business. We have included this potential power in our all SEO Plans.
By the help of Google Analytics, we continuously monitor the traffic projection on your website. At the end of every month, you would be getting a website's complete organic traffic progress report since we started the campaign as well as compared to the previous month.